Pinault | marketing support – Strategic marketing support

Marketing Strategy

For a customer-centric view of your business, resulting in increased focus and clear messaging.

Team leadership

Building and empowering multidisciplinary customer-centric marketing and agency teams.

Marketing operations

Developing frictionless processes, building tools, and adding skills and competencies.

360 Campaign development

From discovery to purchase to repeat customer. Consistently presenting brands at all points of contact.

Lead generation

Attract and convert strangers and prospects into leads who indicate interest in your company's product or service.

Martech consultancy

Select, implement and adopt the optimal mix of marketing software to help drive your business forward.

Clients Past & Present

What others say

Peter has the unique ability to bring complex matters back to their essence in language everybody understands.

Peter Kwakernaak, CEO AcceptEasy
Peter has demonstrated excellent skills in understanding client needs and translating these needs in very effective campaigns.

Rob Verbruggen, Director Marketing Communications at Avery Dennison
Peter was an extremely much respected central communications manager who has enjoyed a lot of sympathy and good will from all regions and countries around the world.

Peter Brawand, CEO Brawand/Rieken
Peter is a consummate professional with an excellent grasp of international business, marketing and change management. He rapidly assesses a situation, finds and deploys solutions in the best interests of all parties - a rare talent in the complex world of global brand management. Peter was a valuable partner to me in establishing a regional network for our global client, Hewlett Packard.

John Wisbey, EVP Worldwide Strategy Director at Publicis
I relied on Peter to manage the countries that made up the Greater Western European region. Working across different cultures and with diverse business issues is never easy however Peter's approach with local agencies and clients made this a successful relationship all round.

Charles Shiplee, COO Publicis-Dialog Worldwide

Peter Meijers

PETER MEIJERS

Strategic marketing and communications leader

Peter Meijers is the founder and owner of Pinault marketing support.

Creating global strategies and leading marketing teams and projects, Peter ensures international retailers, brands and manufacturers accelerate their business performance and improve efficiency of their marketing investments.

Peter offers a wealth of experience in developing marketing strategies, building and empowering multidisciplinary teams, and facilitating solid execution. He has proven to be a flexible leader, delivering results that exceed the expectations of his employers and clients by adapting quickly to shifting business priorities.

Among the many accomplishments he is proud of:

Centralizing a Global 500 company’s European marketing communications operations.
Doubling the business of a global creative agency network’s durable goods client within 24 months.
Reorganizing and leading creative agency teams in multiple offices across Europe, resulting in the agency’s retention of its largest global client.
Introducing a customer-first marketing approach in a US-based multinational manufacturing company, setting up inbound marketing capabilities in their marketing department and driving improvements in lead generation and follow up.
Ensuring a Global consumer goods company became the market leader in multiple Middle Eastern markets within 2 months of launch
Introducing marketing technology capabilities in an international brewery.

In addition to numerous interim positions, Peter co-founded and headed marketing technology start-up Adgistics Benelux, where he was responsible for business development. Prior to founding Adgistics in 2005, Peter held the role of EMEA Account Director at DDB International. Here, he was responsible for developing all of Philips Electronics’ marketing campaigns across the region, as well as managing account teams in 20+ local markets.

Peter’s earlier career includes extensive international experience in creative agency management, team leadership, strategy and campaign management, consulting, and business development for agencies such as DMB&B International and Ammirati Puris Lintas in Europe and the Middle East.

Peter has a bachelor’s degree in business management from the Amsterdam Fashion Institute. He has held front office management positions in professional baseball organizations and is highly articulate in both English and Dutch.

Strategic marketing support

Creating global strategies and leading marketing teams and projects, Pinault ensures international retailers, brands and manufacturers accelerate their business performance and improve the efficiency of their marketing investments.